Communicating Negative Campaign Messages: The Role of Consultants’ Individual Characteristics
Kerwin C. Swint
http://onlinelibrary.wiley.com/doi/10.1111/j.1747-1346.1999.tb00541.x/abstract
Communicating Negative Campaign Messages: The Role of Consultants’ Individual Characteristics
Kerwin C. Swint
http://onlinelibrary.wiley.com/doi/10.1111/j.1747-1346.1999.tb00541.x/abstract